Communication Competency Outcome: Palo Alto College Students develop and express ideas through effective written, oral, and visual communication for various academic and professional contexts.
SPECIFIC OUTCOMES
Highly Competent (4)
-Content and Purpose--The student uses relevant content that conveys understanding
- The student uses relevant content that conveys understanding. Content is well developed in the communication, effectively supported and appropriate for the audience and purpose of the assignment.
- Effective thinking is clearly and creatively expressed.
-Organization--The student uses disciplinary conventions for organizing content and presenting content
- The communication clearly and consistently uses important conventions particular to a specific discipline including organization, presentation, and stylistic choices.
- The communication is clearly organized around a central theme.
- The communication components are clearly observable and relate to the other components in a well-planned framework.
-Tools--The student uses communication tools appropriately and skillfully for academic and professional contexts
--Written:
- Uses language that skillfully communicates meaning to readers with clarity and fluency and is virtually error-free.
- Uses a wide variety of sentence structures. Excellent word usage, spelling, grammar and punctuation.
--Oral:
- Excellent eye contact that makes connection to audience members
- Displays enthusiasm for topic demonstrated throughout speech
- All words pronounced correctly
- All words articulated clearly (no mumbling)
- No reliance on lectern
- Polished language usage (few to no fillers—um, uh, like, ok, you know—no slang, no double-negatives)
- Gestures utilized throughout the speech to show enthusiasm, emphasize points, and keep attention
- Fluid speaking rate
- Variety in volume but always easy to hear
--Visual:
- Displays high quality techniques in drawings, graphics, photos, designs, video, etc.
- Employs appropriate contrasts (e.g., color, fonts, sizes) exceptionally well
- Outstanding alignment of graphic elements and space
- Uses software and other tools appropriate to the subject to produce a creative, compelling, engaging and effective presentation that shows proper use of technology to effectively communicate an idea.
Mostly Competent (3)
-Content and Purpose--The student uses relevant content that conveys understanding
- Content is adequately expressed, appropriate and relevant through most of the communication for the audience requirements and the purpose of the assignment.
-Organization--The student uses disciplinary conventions for organizing content and presenting content
- The communication generally follows expectations appropriate to the discipline for basic organization and presentation.
- The communication demonstrates some grasp of organization, with a discernible theme and supporting details.
-Tools--The student uses communication tools appropriately and skillfully for academic and professional contexts
--Written:
- Uses language that generally conveys meaning to readers with clarity although writing may contain errors.
- Some sentence variety; adequate usage of word choices, grammar, and punctuation.
--Oral:
- Frequent eye contact with some connection to audience
- Displays enthusiasm for topic demonstrated at various points in the speech
- Most words pronounced correctly
- Most words articulated clearly (some mumbling)
- Limited reliance on lectern
- Proficient language usage (limited number of fillers—um, uh, like, ok, you know—no slang, no double-negatives
- Gestures used at various points in the speech to show enthusiasm, keep audience attention, and emphasize points.
- Speaking rate is generally fluid. Volume is adequate
--Visual:
- Displays acceptable but not outstanding techniques in drawings, graphics, photos, designs, video, etc.
- Adequate employment of appropriate contrasts (e.g., color, fonts, sizes)
- Adequate alignment of graphic elements and space
- Uses software and other tools appropriate to the subject to produce an effective presentation that shows proper use of technology to communicate an idea.
Needs Improvement (2)
-Content and Purpose
- Content is poorly developed for the purpose or inappropriate for the audience.
-Organization
- The communication intermittently follows expectations appropriate to the discipline for basic organization and presentation.
- The communication does not consistently demonstrate grasp of organization.
- No discernible theme is evident nor are supporting details provided.
-Tools
--Written:
- Uses language that intermittently conveys meaning to readers with clarity due to errors in usage.
- Some sentence variety; usage of word choices, grammar, and punctuation is questionable.
--Oral:
- Inconsistent eye contact
- Displays some enthusiasm for topic
- Some attention to pronunciation is needed
- Some words indistinct due to poor articulation
- Some reliance on lectern
- Occasional use of language (frequent use of fillers –uh, um, like—use of slang and double-negatives)
- Some gestures used
- Speaking rate requires greater fluency. Volume should be more appropriate to audience.
--Visual:
- Techniques in drawings, graphics, photos, designs, videos, and others require greater development.
- Contrasts require improvement (e.g., color, fonts, sizes)
- Graphic elements and space require greater alignment
- Software and other tools could be more appropriately used to produce an effective presentation that communicates an idea.
Not Competent (1)
-Content and Purpose
- Content is unoriginal or reflects lack of understanding of topic and audience.
- Supporting details are absent or vague.
- Content is unoriginal or reflects lack of understanding of topic and audience.
-Organization
- The communication does not follow expectations appropriate to the discipline for basic organization and presentation.
- The communication is rambling and unfocused, with ideas presented in a disorganized, unrelated way.
-Tools
--Written:
- Uses language that impedes meaning because of errors in usage.
- Writing lacks sentence variety. Significant deficiencies in word choices, spelling, grammar, punctuation, or presentation.
--Oral:
- Little to no eye contact
- Displays little to no enthusiasm for topic
- Several words incorrectly pronounced
- Most words indistinct due to poor articulation
- Heavy reliance on lectern
- Poor use of language (frequent use of fillers –uh, um, like—use of slang and double-negatives)
- Few to no gestures
- Choppy speaking rate. Low to inaudible volume
--Visual:
- Displays unacceptable techniques in drawings, graphics, photos, designs, video, etc.
- Employs inappropriate contrasts (e.g., color, fonts, sizes)
- Graphic elements and space are not aligned
- Does not show appropriate use of software and other tools to produce a presentation that communicates an idea
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