Consumer Culture


"...consumer culture's pseudo-democratic claim that satisfying consumers' every desire was the equivalent of universal justice and fairness. By analyzing and weaving together the export, to Europe, of chain stores, big-brand goods, corporate advertising and PR, the Hollywood star system, the supermarket, and the ideal of the wife as "Mrs. Consumer," de Grazia makes us see the incremental yet sweeping success of consumer culture abroad" (Susan J. Douglas. "Our Favorite Books of 2005." The Progressive, Dec. 2005: 46).


Colby Glass, MLIS