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"A group of anti-TV guerrillas are planning to liberate people from television's irresistible grip. Last week they used a recently launched gizmo called TV-B-Gone to take direct action against television sets in public places. "The glorified remote control, about the size of a key ring, will switch off most television sets in a 13-metre radius within 60 seconds. The device formed the focus of TV-Turnoff week--an annual protest against television's all-pervasive influence--that began in the US 11 years ago. Organised by the TV-Turnoff Network, White Dot and the anti-consumerism group AdBusters, the protest has steadily spread to other countries, including Canada and Britain" ("Media Studies: Zapper makes telly a turn-off." Guardian Weekly, May 12, 2005: 20).
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